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To give you a better overall experience, we want to provide relevant ads that are more useful to you.For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you. You can post your profile, use advanced search, send and receive messages absolutely free. Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.
Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.Today 27% of these young adults report that they have done so, up from just 10% in early 2013.
Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).We also use this information to show you ads for similar films you may like in the future.